AI STUDIO / 01
AI virtual try-on starts with the product, not the prompt
A useful virtual try-on workflow begins with a clear view of the garment: its shape, construction, fabric and details. A flat-lay, hanger or mannequin image can each be a starting point, as long as the source shows what must remain true.
Then the creative direction sets the model, styling, light and setting. AI can expand the range of options, while people review proportion, color, drape and small product details before the final image is delivered.
Explore AI Studio ↗PRODUCTION / 02
A better fashion campaign begins with a better brief
A clear brief makes a shoot more focused. Start with the story the work should tell, who needs to see it, and where each image or film will appear. Add the visual references, products, people, locations and formats that matter.
When the team can see the final deliverables from the start, concept, schedule and production choices stay connected. The result is a smoother process from art direction to post-production, and a visual system that holds together across channels.
Plan a production ↗COLLECTIVE / 03
Trigger, Design, Integrate: a creative process in three moves
Trigger begins with a useful question or unexpected point of view. Design develops that spark through creative direction, production planning and the right mix of disciplines.
Integrate brings the work back to the world around it: the brand, its audience and the culture it participates in. TRIGGGER’s 3T model keeps those parts in the same conversation, from the first idea to the final delivery.
Plan a production ↗
