TRIGGGER / OUR STORY
A collective
of good
triggers.
TRIGGGER began in Istanbul in 2022 and took a new shape in 2025. We are a creative production collective working across fashion, advertising, lifestyle and culture.
Photography and film production, a new-generation talent community, brand communication and AI-assisted workflows come together here. We bring ideas, makers and audiences into the same conversation.
OUR PHILOSOPHY
Keep the details.
Open the culture.
“Trigger creativity, preserve integrity through details, and nourish cultural diversity through art.”
We believe a brand can be distinctive and generous at once. We use wit to make messages more human, and bring sustainability and social responsibility into the way we make projects and gatherings.
OUR FRAMEWORK
3T
We start with a creative trigger, design with a multidisciplinary team and integrate brand, art and audience interests in the final work.
Trigger
Start from a clear creative impulse.
Design
Develop the idea across disciplines.
Integrate
Balance brand, art and audience.
7 studio spaces · Istanbul · a growing local and global talent network